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On 20 April, Chinese OTA giant Ctrip released its “Hydrogen Ball” travel life content platform at Chinese Traveler Forum (CTF) attended by nearly 800 representatives of the Global Destination Tourism Board and well-known industry key opinion leader (KOL).

The conference is intended to create branded IPs through the “Hydrogen Ball” Platform and provide a broader content display for its travel content producers. At present, the platform has opened to travel agencies, media, individual users, and the content will be simultaneously distributed to such channels as Ctrip, Baidu and Qunar.com.

According to Ctrip, it will invest a lot of resources to encourage users to produce premium content. To achieve that goal, Ctrip has partnered with “On the Road” travel show, celebrities like TV host Dan Zhu, and other popular stars have joined the show. It also announced the annual plan to sign up for more authors  on the platform.

Ctrip said it would not only respect every content producer in the community, but also provide each tourist and entertain them with deeper content services. Operators and travel agencies join the platform to get feedback and reply user’s messages, keeping them abreast of the lastest destination or attractions trends. Hydrogen Ball serves as a bridge connecting operators with its targeted users.

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